PORTFOLIO
PHOTOGRAPHY
Assisted in the coordination and execution of photoshoots for website, social media, and catalog campaigns, ensuring brand consistency and high-quality visual content.
PRODUCT MARKETING
Captured and curated high-quality product images for e-commerce and social media, ensuring visual consistency and alignment with brand aesthetics. Assisted in product styling, lighting, and composition to enhance marketability and customer engagement.
CATALOG
Led the creation of a Spring catalog during my internship, overseeing layout design, product selection, and visual storytelling to align with brand identity and drive customer engagement.
EMAIL CAMPAIGNS
Designed visually engaging email campaigns, developed creative marketing concepts, and strategically introduced new products to enhance customer engagement and drive sales.
E-COMMERCE
Skilled in managing Shopify’s backend to optimize online retail operations. Experienced in creating curated collections, uploading and organizing products, writing compelling descriptions, and ensuring accurate SKU integration. Proficient in using Shopify’s tagging system, designing collection banners with Canva, and implementing strategic merchandising to enhance user experience.