top of page

CATALOG

Led the creation of a Spring catalog during my internship, overseeing layout design, product selection, and visual storytelling to align with brand identity and drive customer engagement.

  • Designed and developed a retail catalog, overseeing layout, product curation, and visual storytelling to enhance brand identity and customer engagement.

  • Led creative direction, conceptualizing themes, selecting imagery, and ensuring a cohesive aesthetic that aligned with the store’s branding and seasonal campaigns.

  • Collaborated with brands and vendors, reaching out to secure high-quality imagery, advertisements, and promotional content for integration into the catalog.

  • Shot and curated original photography, incorporating in-house visuals to complement brand-provided assets and maintain a unique, personalized touch.

  • Managed content placement and organization, ensuring a seamless blend of editorial and promotional elements to optimize the catalog’s effectiveness.

  • Oversaw production timelines and approvals, ensuring all assets were high-resolution, properly formatted, and ready for print and digital distribution.

bottom of page